2016
People's Choice Beef Jerky
For almost 90 years, the People's Choice Beef Jerky shop has been run from the same street in Downtown Los Angeles. Even after four generations, the philosophy behind the brand hasn't changed: People's Choice is made with purpose. Our challenge was to increase overall online sales, while reinforcing and adding to the brand’s storied past.
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There were a few things People’s Choice knew about their customers - they were repeat buyers, and they seldom strayed from their go-to jerky flavours. A huge opportunity presented itself in the form of subscription boxes, and with an already engaged audience, capitalizing on the unboxing experience. This meant we could kill two birds with one stone: giving customers the option to set recurring orders, and encourage them to share their own People’s Choice content.
We knew there was endless possibility around this notion of handcrafted and family-run - the real question was how we would make that idea stand out and go beyond the jerky. Our first step was to make it easier for customers to easily browse and purchase People's Choice product. Using an integrated Shopify solution, we created a CTA-driven shopping experience for users that was both functional and responsive. This created multiple online sales channels and integrated with their in-store POS system, providing a more streamlined sales process.
People’s Choice’s newfound ability to better track and organize sales using Shopify has not only streamlined the way they do business, but also how their customers shop. Online sales alone increased 53% year-over-year in 2016, just 6 months after their new eCommerce site launched. Through relationships they’ve fostered over the years and new collaborations that Evans Hunt has established, People’s Choice has entered a new and exciting chapter and we’re happy to be along for the ride.
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